What phase are we interested in?

Enthusiast Phase

• "Exploit me"
• Inventors
• Adopting technology

innovative, futuristic thinking

Proffesional phase

• "Help me work"
• Able to market design
• Practical use
• Reliable, consistent
• Useable, affordable

business world

Consumer phase

• "Enjoy me"
• Easy to use
• Likeable
• Necessity

iPod, marketing campaigns